Digital brand identity environment for one of the biggest IT-companies in the Nordics.
2014
Role
Lead Designer UX / UI Some concept Motion
Tools
Illustrator Photoshop After Effects
The Challenge
EVRY (now TietoEVRY ) wanted an eyecatcher in their open space. It should be engaging and emphasize their visual brand.
They also needed interactive info screens, and an interactive brand identity table shaped like an "E" for business purposes.
The Solution
Expology developed interactive information screens, brand identity furniture and a 40 meters long LED-wave connected to a big touchscreen display, at the entrance.
My role
I was responsible for design and visual content of all the digital surfaces. I also did some concept work for the digital wave. I worked closely with one developer.
My first visual art direction concept. The stakeholders didn't think the style fit their visual brand guidelines.
The visual style and tasks went into a more playful look in line with their brand guide at the time. The icons and illustrations was in their digital assets library.
Photos & video by me
Reflections
This project was my biggest task to date, and I sure learned some valuable lessons. Like not spend time on concepts before we know the visual guidelines to follow :)
.svg)
